During recent weeks, easing of lockdown has taken place across the country. With life gradually returning to the ‘new normal’, this comes with even greater responsibility to make sure people in Thailand stay safe and protected.
With many of us adapting, Reckitt Benckiser, the manufacturer of Dettol disinfectants, teamed up with Grab, the leading everyday everything super app, to help protect passengers starting to venture out again after lockdown.
“Dettol’s purpose is to protect, both during the pandemic and after. It is important to continue to practice hygiene habits with easing of preventive measures taking place. We want to give special support to those affected and working at the frontline in Thailand, such as Grab drivers, delivery-partners and passengers using the services as city life returns to normal,” says General Manager of Reckitt Benckiser, Rohit Jindal.
“Safety has always been a core value at Grab. By launching the GrabProtect programme, we are setting a higher bar for hygiene standards in ride-hailing services in a bid to boost passenger confidence. Key initiatives under this programme include a comprehensive set of safety and hygiene tech features, strict safety policies, and the partnership with Dettol, aiming to minimise risks of the spread of COVID-19 as businesses across Thailand begin to reopen,” says Ms. Chantsuda Thananitayaudom, country marketing head of Grab Thailand. “During the lock-down and after implementing social distancing measures the public transportation sector was heavily affected. However, with lock-down easing taking place, one can be optimistic about the current outlook for Thailand.”
“Hence, Dettol and Grab have joint forces and started to distribute 10,000 safety kits to GrabTaxi and GrabCar driver-partners that include Dettol disinfectant spray and antibacterial hand sanitizer. Educational materials, such as stickers on windows and the back of the drivers’ front seat, advising how to stay safe while travelling: wearing masks, using hand sanitizers and paying cashless are just some of them.”
“Passengers will also be able to order Dettol products during their Grab ride directly through the Grab App – quick and easy. And for those staying home and not venturing out yet, ordering and delivery through GrabMart, an on-demand daily goods and essentials delivery service, is also possible.”
Dettol has also provided small businesses with support on hygiene measures to take when reopening. Posters with guidelines have been provided to restaurants, general stores and barber shops across the country.
“With germ concern in Thailand being among the highest in the region during the COVID-19 pandemic, Dettol has worked relentlessly since the beginning of the pandemic to fulfil demand and keep Thai people safe. The brand’s mission is educating and driving healthy hygiene habits so people can live healthier and happier lives. During the last few months, Dettol has rolled out social responsibility projects across Thai communities and collaborated with the Ministry of Public Health, the Food and Drug administration, universities, police stations and hospitals.”
“With light at the end of the tunnel and everyone adopting to the new normal, Thailand and every Thai, as an individual, can take part in the continued fight by ensuring good hygiene practices and protecting ourselves and our loved ones alongside with Dettol.”